Who attends?
With international and local manufacturers, and distributors exhibiting their product inventory to a host of buyers, the audience at MEDLAB Africa is both demographically and geographically diverse. Serving the SADC region, over 10,000 professionals attend from the below key profiles:
Dealers & distributers
In search of the latest equipment, instruments and devices available to the medical laboratory industry, the 2019 MEDLAB Africa provides a beneficial experience for all dealer and distributor job functions – from senior management of larger organisations that are looking to connect with key industry players, sales and business development professionals tasked with expanding their product portfolios and entrepreneurs hoping to source the next ‘big product’ to supply in their country.
Government representatives
As the world’s fastest growing healthcare sector, the level of government involvement across all countries within the SADC region is high. Supportive of cross collaborations, forging business ties and relationship building to ensure continued growth. Government representatives are in abundance at MEDLAB Africa.
Laboratory executives
Senior faculty members, from both public and private institutions attend MEDLAB Africa. Each with different needs and requirements, the expo and congress offer these end-users the only chance to learn a multi-disciplinary approach to the various departments within the medical lab and gain CME credits; as well as access to the latest equipment to better serve their patients efficiently and effectively.
Purchasing & procurement
Professionals in charge of the lab’s budget attend MEDLAB Africa in support of kicking off the financial year efficiently. Using this to scope out purchases for the subsequent year’s budget, they make full use of the 3-day exhibition to see which are the best deals available to their institutions.
